Archive for March 25th, 2010
Costume Jewelry
The end of World War II. Europe was on the brink of an scheme collapse that would hit entailed its philosophic and political capture by Socialism. As this option was unacceptable to the US, they devised a plan for the dweller countries’ scheme resurrection. This strategy would hit more than strictly business effects, it would open wide the doors of the old concern to the newborn concern artifact of life. The American dream found a newborn home in Europe where the US culture became the dominating influence. World art began to revolve around a newborn epicenter – New York, while haste 
couture replaced its old capital town with Hollywood, the land of glamor and tinsel dreams, silver screen stars and poem movies. Women found in the theaters newborn ideals to aspire to, newborn role models to follow. If they could not be the next Rita Hay worth or Elizabeth Taylor, they would at least attain trusty they looked like them. The desire for Hollywood allure was translated into copies of the movie-set costumes and jewelry.
A market for ready to wear clothing and costume adornment already existed in the 1920’s, but it swollen quickly in the 1930’s and 1940’s, facilitated by mass production. Fashion was no longer beyond the reach of the middle and modify classes; it became every woman’s right. Women wore mass-produced styles taken, first, from the movies, and later, from television, which mechanization allowed department stores to substance year round at affordable prices.
This interest in fashion was improved by the proliferation of women’s magazines and mail order cataloger. At the same time, women were able to fulfill their buyer’s potential when the thriving war industry that emerged with the outbreak of World War II began employing female workers. Women became full-fledged fashion consumers.